Digital Marketing Expert
Digital Marketing Expert
Hi, I’m Laura, founder of Digital Deconstructed.
I work on two things in my business.
I'm a podcasting and content producer for established corporate teams, creative brands and businesses. Modern marketing is based on telling stories, and I can create and tell those stories for your business through podcasting and creative video content.
I'm also a digital marketing expert specialising in taking a strategic view across all your marketing activity, and making sure it aligns with your business goals.
It's pretty typical of me that I couldn't set up my own agency and just choose to do one thing, but at least I've got it down to just two! And I can't wait to chat to you more about how I can work with you.
I've worked with top brands, corporates and businesses to create podcasts that tell their stories, in their voice and reach their best audience.
Podcasting is a great way to create engaging, insightful content that positions you and your business at the heart of your industry. You can use it to speak to your customers, internally to your staff, or as a tool in your B2B outreach.
From creative ideas, through to production, recording, editing and distribution, I can offer an end to end service, or work with you to add skills to your existing internal team.
So many businesses I speak to feel like they want to create video content, but don't know where to start.
Video is a great way to engage people, whether it's a careers video showing prospective employees what you offer, documenting a key events like away days, or just taking a peek into day to day life in your office, a (moving) picture really can say a thousand words. And more people are going to read it than your 1000-word blog on the same topic! I can handle production from creative ideas through to editing and hosting online.
As well as longer form videos, many business also want to try short videos like Reels on Instagram, TikToks and YouTube Shorts. I can show you how these can work for your business, give you a workshop on how to make them yourself, or take production off your hands and just make the magic happen for you.
Marketing your business can be a total minefield. It can often feel like you're doing everything you can but still not seeing results.
That's where I come in. I've got over a decade of experience working with businesses on their digital marketing. I take a strategic focus that aligns your marketing strategy with your business goals.
I work with you to create a strategic plan for your marketing, which looks at what you're currently doing, what you want to be doing, and how you are going to get there. I can also offer accountability sessions to keep you on track with your marketing plan and work with you on content creation and reaches your best audience.
"Thank you"
Thank you for all the help this year in making the podcast a success and we really look forward to continuing to work with you.
Billy Burnett, MadebyGoogle podcast, Google
"Huge pleasure to work with"
Laura is Fab! She combines practical know-how and guidance with solid wisdom around all things IT. She chunks down complicated tech issues into manageable, easy-to-understand and achievable elements. Laura is super supportive and a huge pleasure to work with!
- Sara Laksimi
"Highly recommend this"
I've just started working with Laura Winton and I have to say she is very good; structured, clear and creative.
Digital Marketing is not my favourite thing but Laura is making it really interesting with her knowledge, support and great communication, which is motivating me to crack on with the online marketing side of my business that helps people find inner peace. I am I'm looking forward to our ongoing journey, Digital Deconstructed.
- Marion Stone
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